fabro/docs/naming/final-report.md
Bryan Helmkamp a67c1be788 docs
2026-03-07 03:55:17 -05:00

7 KiB

Name Finalist Report

Prepared 2026-03-06

Four finalist names for the project currently codenamed "Arc."


Domain Portfolio (owned)

TLD Fabro Facto Sigla Veriko
.sh fabro.sh facto.sh sigla.sh veriko.sh
.dev -- -- sigla.dev veriko.dev
.tools -- facto.tools -- --

Domain Landscape (all TLDs)

Fabro

TLD Status Notes
.com PARKED "Coming Soon", GoDaddy, registered since 2002
.dev IN USE Personal resume site (backend engineer)
.sh OWNED
.io FOR SALE Afternic lander
.ai PARKED Namecheap, 403 Forbidden
.app UNREGISTERED
.tools UNREGISTERED
.co PARKED 403, registered Dec 2024
.org IN USE Minimal placeholder "Fabro", since 2011
.net FOR SALE BuyDomains lander

Facto

TLD Status Notes
.com IN USE Parked joke page, "not for sale", expires 2030
.dev IN USE Active product landing page (Vercel)
.sh OWNED
.io IN USE French remote expert assistance platform
.ai PARKED No DNS, Namecheap
.app IN USE French sustainable buildings portal
.tools OWNED
.co FOR SALE Squadhelp/Atom sale page
.org PARKED Domain parking page
.net PARKED No DNS, Dynadot

Sigla

TLD Status Notes
.com IN USE Italian web/tech company, since 1996
.dev OWNED
.sh OWNED
.io IN USE AI product studio for startups
.ai PARKED Namecheap, 403 Forbidden
.app PARKED Google Domains NS, no site
.tools UNREGISTERED
.co UNREGISTERED
.org IN USE Italian Glaucoma Society
.net PARKED 403, Korean owner

Veriko

TLD Status Notes
.com FOR SALE Afternic lander, expires ~Mar 8 2026
.dev OWNED
.sh OWNED
.io REGISTERED Via Cloudflare 3 days ago, no site (unknown owner)
.ai IN USE Beauty brand ("Beauty Without the Noise")
.app UNREGISTERED
.tools UNREGISTERED
.co PARKED GoDaddy "Launching Soon" placeholder
.org UNREGISTERED
.net UNREGISTERED

Conflict Summary

1. Fabro

Origin: Latin faber (craftsman, maker) | 5 chars | FAB-roh

Category Finding Severity
Similar name Favro (favro.com) — dev team PM platform. One letter off. High
GitHub Username fabro taken (academic researcher) Low
iOS App FaBro Browser — cloud file manager Low
USPTO "MR. FABRO" trademark (consulting); Fabro International LLC Low
Other FABRO-TECH (denim design software); FabroLabs (India) Low

Risk: MODERATE-HIGH — Favro proximity is persistent branding hazard in dev market. Domain gap: No .dev, no .com. Would need fabro.sh as primary.

2. Facto

Origin: Latin factum (deed, done); as in "de facto" | 5 chars | FAK-toh

Category Finding Severity
Domain .dev Taken — active product landing page High
GitHub PyTorch/Meta FACTO — ML operator testing framework Medium
Company De Facto Software — UK ERP, est. 1989 Low
Company Facto Technology — background verification (India, 1000+ customers) Medium
App Store FACTO lifestyle app (iOS); learning app (Google Play) Low

Risk: MODERATE — Great marketing angle but .dev/.io/.com all taken. Domain gap: No .dev, no .com, no .io. Would need facto.sh or facto.tools as primary.

3. Sigla

Origin: From sigil (a seal or mark of authenticity) | 5 chars | SIG-lah

Category Finding Severity
Domain .io Sigla LLC — AI venture builder (St. Louis, est. 2016) Medium
GitHub Italian gov accounting system (AGPL); Python code generator Low
Company SIGLA ERP — Italian accounting software Low
Company Gruppo SIGLA — Italian software dev company Low
App Store SIGLA Crew — airline crew scheduling Low

Risk: LOW-MODERATE — Conflicts are Italian-market or unrelated. No same-market dev tool. Domain strength: sigla.dev + sigla.sh owned. Strong primary domain.

4. Veriko

Origin: Blend of verify + -ko | 6 chars | VEHR-ih-koh

Category Finding Severity
Domain .com Turkish BI software company (veriko.com.tr) Medium
Company VeriKo (veriko.co.uk) — UK dev recruiter (.NET/C#) Medium
Company Veriko Travel — Georgian travel agency Low
Cultural "Veriko" is a Georgian first name Low

Risk: LOW — Fewest and weakest conflicts. Invented word = more defensible trademark. Domain strength: veriko.dev + veriko.sh owned. Plus 5 TLDs still unregistered.


Comparison Matrix

Fabro Facto Sigla Veriko
Length 5 5 5 6
Meaning Craftsman Established/done Seal of quality Verify
Owned domains .sh .sh, .tools .dev, .sh .dev, .sh
Has .dev? No No Yes Yes
npm clear? Yes Yes Yes Yes
crates.io clear? Yes Yes Yes Yes
Same-market conflict? Favro (1 letter off) PyTorch FACTO sigla.io (venture builder) VeriKo UK (recruiter)
Conflict severity Moderate-High Moderate Low-Moderate Low
Sound/feel Warm, crafted Confident, decisive Distinctive, elegant Technical, clear
Marketing angle "Built by craftsmen" "The de facto standard" "The seal of quality" "Verified by design"

Recommendation

Sigla and Veriko are the strongest candidates — both have .dev domains secured and the cleanest conflict profiles.

  • Sigla is the stronger brand — 5 chars, distinctive, memorable, and "a seal of quality" is a compelling narrative for a verification tool. sigla.dev is the primary domain.

  • Veriko is the safest choice — fewest conflicts, most unregistered TLDs available for defensive registration, and inherently more defensible as a trademark (invented word). veriko.dev is the primary domain.

  • Facto has the best marketing hook ("the de facto standard") but lacks a .dev domain. facto.sh or facto.tools would be the primary, which is unconventional.

  • Fabro sounds great but the one-letter Favro proximity is a real hazard, and it also lacks a .dev domain.


Next Steps

  1. Defensive registrations — For the chosen name, register remaining available TLDs (.app, .tools, .co, .org, .net as applicable)
  2. veriko.com — Expires ~Mar 8; consider backordering via DropCatch/NameJet if choosing Veriko
  3. USPTO trademark search — Run a formal TESS search on the chosen name in Class 009/042
  4. Social handles — Check GitHub org, Twitter/X, LinkedIn, Discord availability
  5. Legal review — Brief trademark counsel on the chosen name before public launch