diff --git a/README.md b/README.md
index 1624d408419..3eb475f121e 100644
--- a/README.md
+++ b/README.md
@@ -356,7 +356,7 @@ For MCP OAuth, an upstream may advertise dynamic client registration but refuse
 | [Petals (`petals`)](https://docs.litellm.ai/docs/providers/petals) | ✅ | ✅ | ✅ |  |  |  |  |  |  |  |
 | [Pinstripes (`pinstripes`)](https://docs.litellm.ai/docs/providers/pinstripes) | ✅ | ✅ | ✅ |  |  |  |  |  |  |  |
 | [Predibase (`predibase`)](https://docs.litellm.ai/docs/providers/predibase) | ✅ | ✅ | ✅ |  |  |  |  |  |  |  |
-| [Qwen AI Platform (`qwen_ai_platform`)](https://docs.litellm.ai/docs/providers/qwencloud) | ✅ | ✅ | ✅ | ✅ | ✅ |  |  |  |  | ✅ |
+| [Qianwen AI Platform (`qwen_ai_platform`)](https://docs.litellm.ai/docs/providers/qwencloud) | ✅ | ✅ | ✅ | ✅ | ✅ |  |  |  |  | ✅ |
 | [QwenCloud (`qwencloud`)](https://docs.litellm.ai/docs/providers/qwencloud) | ✅ | ✅ | ✅ | ✅ | ✅ |  |  |  |  | ✅ |
 | [Recraft (`recraft`)](https://docs.litellm.ai/docs/providers/recraft) |  |  |  |  | ✅ |  |  |  |  |  |
 | [Replicate (`replicate`)](https://docs.litellm.ai/docs/providers/replicate) | ✅ | ✅ | ✅ |  |  |  |  |  |  |  |
diff --git a/litellm/llms/dashscope/common_utils.py b/litellm/llms/dashscope/common_utils.py
index 9ed9c276e43..952960e8207 100644
--- a/litellm/llms/dashscope/common_utils.py
+++ b/litellm/llms/dashscope/common_utils.py
@@ -103,7 +103,7 @@ def missing_dashscope_family_key_message(custom_llm_provider: str) -> str:
         )
     if custom_llm_provider == "qwen_ai_platform":
         return (
-            "Missing API key for Qwen AI Platform. Set QWEN_AI_PLATFORM_API_KEY or "
+            "Missing API key for Qianwen AI Platform. Set QWEN_AI_PLATFORM_API_KEY or "
             "DASHSCOPE_API_KEY environment variable or pass api_key parameter."
         )
     return "Missing API key for DashScope. Set DASHSCOPE_API_KEY environment variable or pass api_key parameter."
diff --git a/litellm/llms/dashscope/qwen_ai_platform.py b/litellm/llms/dashscope/qwen_ai_platform.py
index 6998a57e2b7..864f0f459e4 100644
--- a/litellm/llms/dashscope/qwen_ai_platform.py
+++ b/litellm/llms/dashscope/qwen_ai_platform.py
@@ -23,7 +23,7 @@ def _require_qwen_ai_platform_api_key(api_key: str | None) -> str:
     resolved: Final = _resolve_qwen_ai_platform_api_key(api_key)
     if resolved is None:
         raise ValueError(
-            "Qwen AI Platform API key is required. Set 'QWEN_AI_PLATFORM_API_KEY' or 'DASHSCOPE_API_KEY' env var "
+            "Qianwen AI Platform API key is required. Set 'QWEN_AI_PLATFORM_API_KEY' or 'DASHSCOPE_API_KEY' env var "
             "or pass api_key explicitly."
         )
     return resolved
diff --git a/litellm/provider_endpoints_support_backup.json b/litellm/provider_endpoints_support_backup.json
index 30c1e0b894e..e87db5bf593 100644
--- a/litellm/provider_endpoints_support_backup.json
+++ b/litellm/provider_endpoints_support_backup.json
@@ -691,7 +691,7 @@
       }
     },
     "qwen_ai_platform": {
-      "display_name": "Qwen AI Platform (`qwen_ai_platform`)",
+      "display_name": "Qianwen AI Platform (`qwen_ai_platform`)",
       "url": "https://docs.litellm.ai/docs/providers/qwencloud",
       "endpoints": {
         "chat_completions": true,
diff --git a/litellm/proxy/public_endpoints/provider_create_fields.json b/litellm/proxy/public_endpoints/provider_create_fields.json
index d7e100dd630..cb2bc540b55 100644
--- a/litellm/proxy/public_endpoints/provider_create_fields.json
+++ b/litellm/proxy/public_endpoints/provider_create_fields.json
@@ -1129,12 +1129,12 @@
   },
   {
     "provider": "Qwen_AI_Platform",
-    "provider_display_name": "Qwen AI Platform",
+    "provider_display_name": "Qianwen AI Platform",
     "litellm_provider": "qwen_ai_platform",
     "credential_fields": [
       {
         "key": "api_key",
-        "label": "Qwen AI Platform API Key",
+        "label": "Qianwen AI Platform API Key",
         "placeholder": null,
         "tooltip": null,
         "required": true,
@@ -1146,7 +1146,7 @@
         "key": "api_base",
         "label": "API Base",
         "placeholder": "https://dashscope.aliyuncs.com/compatible-mode/v1",
-        "tooltip": "The base URL for Qwen AI Platform. Defaults to https://dashscope.aliyuncs.com/compatible-mode/v1 if not specified.",
+        "tooltip": "The base URL for Qianwen AI Platform. Defaults to https://dashscope.aliyuncs.com/compatible-mode/v1 if not specified.",
         "required": true,
         "field_type": "text",
         "options": null,
diff --git a/provider_endpoints_support.json b/provider_endpoints_support.json
index af9b194bbee..c208d4edaaa 100644
--- a/provider_endpoints_support.json
+++ b/provider_endpoints_support.json
@@ -744,7 +744,7 @@
       }
     },
     "qwen_ai_platform": {
-      "display_name": "Qwen AI Platform (`qwen_ai_platform`)",
+      "display_name": "Qianwen AI Platform (`qwen_ai_platform`)",
       "url": "https://docs.litellm.ai/docs/providers/qwencloud",
       "endpoints": {
         "chat_completions": true,
diff --git a/tests/test_litellm/llms/dashscope/test_qwen_brand_aliases.py b/tests/test_litellm/llms/dashscope/test_qwen_brand_aliases.py
index 7862297bcd5..69ae66d3818 100644
--- a/tests/test_litellm/llms/dashscope/test_qwen_brand_aliases.py
+++ b/tests/test_litellm/llms/dashscope/test_qwen_brand_aliases.py
@@ -1,10 +1,14 @@
+import json
 import math
+import re
+from pathlib import Path
 
 import pytest
 
 import litellm
 from litellm import completion, get_llm_provider
 from litellm.llms.dashscope.chat.transformation import DashScopeChatConfig
+from litellm.llms.dashscope.common_utils import missing_dashscope_family_key_message
 from litellm.llms.dashscope.cost_calculator import (
     cost_per_token as dashscope_cost_per_token,
 )
@@ -53,6 +57,7 @@ BRAND_CASES = [
     pytest.param(
         {
             "provider": "qwencloud",
+            "display_name": "QwenCloud",
             "enum": LlmProviders.QWENCLOUD,
             "key_env": "QWENCLOUD_API_KEY",
             "base_env": "QWENCLOUD_API_BASE",
@@ -69,6 +74,7 @@ BRAND_CASES = [
     pytest.param(
         {
             "provider": "qwen_ai_platform",
+            "display_name": "Qianwen AI Platform",
             "enum": LlmProviders.QWEN_AI_PLATFORM,
             "key_env": "QWEN_AI_PLATFORM_API_KEY",
             "base_env": "QWEN_AI_PLATFORM_API_BASE",
@@ -89,6 +95,13 @@ BRAND_CASES = [
 def clear_dashscope_family_env(monkeypatch):
     for env_var in DASHSCOPE_FAMILY_ENV_VARS:
         monkeypatch.delenv(env_var, raising=False)
+    monkeypatch.setattr(litellm, "api_key", None)
+
+
+@pytest.fixture
+def no_provider_traffic(respx_mock, monkeypatch):
+    monkeypatch.setattr(litellm, "disable_aiohttp_transport", True)
+    return respx_mock
 
 
 class TestQwenBrandProviderResolution:
@@ -250,6 +263,51 @@ class TestQwenBrandDefaultUrls:
             )
 
 
+class TestQwenBrandUserFacingNames:
+    RETIRED_MAINLAND_NAME = "Qwen AI Platform"
+
+    @pytest.mark.parametrize("brand", BRAND_CASES)
+    def test_missing_key_message_names_brand(self, brand):
+        message = missing_dashscope_family_key_message(brand["provider"])
+        assert brand["display_name"] in message
+        assert brand["key_env"] in message
+        assert self.RETIRED_MAINLAND_NAME not in message
+
+    @pytest.mark.parametrize("brand", BRAND_CASES)
+    def test_embedding_without_key_names_brand(self, brand, no_provider_traffic):
+        with pytest.raises(litellm.APIConnectionError, match=re.escape(brand["display_name"])) as exc_info:
+            litellm.embedding(model=f"{brand['provider']}/text-embedding-v4", input=["hello"])
+        assert self.RETIRED_MAINLAND_NAME not in str(exc_info.value)
+        assert no_provider_traffic.calls.call_count == 0
+
+    @pytest.mark.parametrize("brand", BRAND_CASES)
+    def test_rerank_without_key_names_brand(self, brand, no_provider_traffic):
+        with pytest.raises(litellm.APIConnectionError, match=re.escape(brand["display_name"])) as exc_info:
+            litellm.rerank(model=f"{brand['provider']}/gte-rerank-v2", query="q", documents=["a", "b"])
+        assert self.RETIRED_MAINLAND_NAME not in str(exc_info.value)
+        assert no_provider_traffic.calls.call_count == 0
+
+    @pytest.mark.parametrize("brand", BRAND_CASES)
+    def test_image_generation_without_key_names_brand(self, brand, no_provider_traffic):
+        with pytest.raises(litellm.APIConnectionError, match=re.escape(brand["display_name"])) as exc_info:
+            litellm.image_generation(model=f"{brand['provider']}/qwen-image", prompt="a cup of coffee")
+        assert self.RETIRED_MAINLAND_NAME not in str(exc_info.value)
+        assert no_provider_traffic.calls.call_count == 0
+
+    @pytest.mark.parametrize("brand", BRAND_CASES)
+    @pytest.mark.parametrize(
+        "matrix_path",
+        [
+            Path(litellm.__file__).parent / "provider_endpoints_support_backup.json",
+            Path(litellm.__file__).parent.parent / "provider_endpoints_support.json",
+        ],
+        ids=["backup", "root"],
+    )
+    def test_supported_endpoints_matrix_display_name(self, brand, matrix_path):
+        matrix = json.loads(matrix_path.read_text())
+        assert matrix["providers"][brand["provider"]]["display_name"] == f"{brand['display_name']} (`{brand['provider']}`)"
+
+
 class TestQwenBrandCostParity:
     @pytest.fixture(autouse=True)
     def setup_model_cost_map(self, monkeypatch):
diff --git a/tests/test_litellm/proxy/public_endpoints/test_public_endpoints.py b/tests/test_litellm/proxy/public_endpoints/test_public_endpoints.py
index 680dd4df0ae..0f1ff3b024d 100644
--- a/tests/test_litellm/proxy/public_endpoints/test_public_endpoints.py
+++ b/tests/test_litellm/proxy/public_endpoints/test_public_endpoints.py
@@ -1,3 +1,4 @@
+import json
 import re
 from datetime import datetime, timezone
 from typing import Final
@@ -339,6 +340,25 @@ def test_cognition_provider_fields():
     assert fields_by_key["api_base"]["required"] is False
 
 
+def test_qwen_mainland_provider_fields_carry_the_qianwen_brand():
+    app_instance = FastAPI()
+    app_instance.include_router(router)
+    test_client = TestClient(app_instance)
+
+    providers = test_client.get("/public/providers/fields").json()
+
+    mainland = next(p for p in providers if p["litellm_provider"] == "qwen_ai_platform")
+    international = next(p for p in providers if p["litellm_provider"] == "qwencloud")
+
+    assert mainland["provider_display_name"] == "Qianwen AI Platform"
+    assert international["provider_display_name"] == "QwenCloud"
+
+    mainland_fields = {f["key"]: f for f in mainland["credential_fields"]}
+    assert mainland_fields["api_key"]["label"] == "Qianwen AI Platform API Key"
+    assert "Qianwen AI Platform" in mainland_fields["api_base"]["tooltip"]
+    assert "Qwen AI Platform" not in json.dumps(mainland)
+
+
 def test_chatgpt_provider_fields():
     app_instance = FastAPI()
     app_instance.include_router(router)
diff --git a/ui/litellm-dashboard/src/components/provider_info_helpers.test.tsx b/ui/litellm-dashboard/src/components/provider_info_helpers.test.tsx
index 4c68e302267..439a5958874 100644
--- a/ui/litellm-dashboard/src/components/provider_info_helpers.test.tsx
+++ b/ui/litellm-dashboard/src/components/provider_info_helpers.test.tsx
@@ -133,6 +133,13 @@ describe("provider_info_helpers", () => {
       expect(result.logo).toBeTruthy();
     });
 
+    it("should resolve the qwen_ai_platform slug and Qwen_AI_Platform enum key to the Qianwen AI Platform display name", () => {
+      expect(getProviderLogoAndName("qwen_ai_platform").displayName).toBe("Qianwen AI Platform");
+      expect(getProviderLogoAndName("Qwen_AI_Platform").displayName).toBe("Qianwen AI Platform");
+      expect(getProviderLogoAndName("qwencloud").displayName).toBe("QwenCloud");
+      expect(getProviderLogoAndName("qwen_ai_platform").logo).toBe(providerLogoMap[Providers.Qwen_AI_Platform]);
+    });
+
     it("should return provider value as display name when no mapping exists", () => {
       const unknownProvider = "unknown_provider";
       const result = getProviderLogoAndName(unknownProvider);
diff --git a/ui/litellm-dashboard/src/components/provider_info_helpers.tsx b/ui/litellm-dashboard/src/components/provider_info_helpers.tsx
index 1a1a2fd73aa..288c443a5ad 100644
--- a/ui/litellm-dashboard/src/components/provider_info_helpers.tsx
+++ b/ui/litellm-dashboard/src/components/provider_info_helpers.tsx
@@ -152,7 +152,7 @@ export enum Providers {
   PETALS = "Petals",
   PG_VECTOR = "Pg Vector",
   PREDIBASE = "Predibase",
-  Qwen_AI_Platform = "Qwen AI Platform",
+  Qwen_AI_Platform = "Qianwen AI Platform",
   QwenCloud = "QwenCloud",
   RECRAFT = "Recraft",
   REPLICATE = "Replicate",