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docs: remove naming research reports

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Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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docs/naming/fabro-facto-conflicts.md
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# Detailed Conflict Report: Fabro vs. Facto
_Prepared 2026-03-06_
---
## Fabro
### Critical Conflict: Favro (favro.com)
Favro is a collaborative planning and project management platform headquartered in Uppsala, Sweden. Founded in 2016 by the team behind Hansoft (acquired by Perforce in 2017).
| Attribute | Detail |
|-----------|--------|
| Tagline | "The Collaborative Planning Platform for Tech & Games" |
| Employees | ~36-40 |
| Revenue | $1.9M-$4M/yr (estimates vary) |
| Funding | $5.81M total ($4.3M seed from Creandum, Practica, Scale Capital) |
| Customers | 1,500+ including **Disney, Epic Games, Unity, Sumo Digital** |
| Recognition | Gartner "Cool Vendor" |
| Reviews | ~178 on G2, ~417 on GetApp (4.4/5) |
| Pricing | $6-$16/user/month |
**Developer surface area:**
- Public REST API at favro.com/developer/
- GitHub org (github.com/Favro) with 71 repositories
- npm SDKs: `@bscotch/bravo`, `@flyacts/favro-api`
- Third-party wrappers in Python, PHP, Elixir
- Integrations: GitHub (two-way sync), GitLab, Slack, Jira, Zapier
**Why this matters:**
- "Fabro" and "Favro" differ by one letter (b→v) in the same position
- Both b and v are labial consonants — frequently confused across languages
- Both target the developer/tech audience
- In speech: "We use Fabro" vs "We use Favro" — easily misheard
- In search: queries for one will surface the other
- In autocorrect: one will be "corrected" to the other
- Under USPTO "likelihood of confusion" standard: similar marks + overlapping goods/services = likely opposition
- Favro is VC-backed with enterprise clients (Disney, Epic Games) — they have resources and motivation to enforce
### Secondary Conflict: FABR (fabrhq.com)
FABR Ltd is a UK developer experience and cloud infrastructure tooling company. They produce OpenFABR CDF (Cloud Development Framework), an open-source project on GitHub. Active in the developer tools space with a name two letters from "Fabro."
### Namespace Availability
| Resource | Status |
|----------|--------|
| fabro.com | PARKED (GoDaddy, since 2002) |
| fabro.dev | IN USE (personal portfolio of backend engineer) |
| fabro.sh | **OWNED** |
| fabro.io | FOR SALE (Afternic) |
| fabro.ai | PARKED (Namecheap, 403) |
| fabro.app | UNREGISTERED |
| fabro.tools | UNREGISTERED |
| fabro.co | PARKED (403, registered Dec 2024) |
| fabro.org | IN USE (minimal placeholder, since 2011) |
| fabro.net | FOR SALE (BuyDomains) |
| npm `fabro` | SQUATTED (test package, 2022, potentially reclaimable) |
| crates.io `fabro` | **AVAILABLE** |
| github.com/fabro | TAKEN (individual user, academic researcher) |
### Other Conflicts
| Entity | What | Risk |
|--------|------|------|
| FaBro Browser | Abandoned iOS file manager app (requires iOS 7) | Negligible |
| FabroLabs | Indian hardware product dev company | Low |
| FABRO-TECH | Turkish denim design software | Negligible |
| "MR. FABRO" trademark | USPTO Class 35 (branding services) | Low |
| Fabro International LLC | USPTO filing for "B BELLOAGO" (not "Fabro" itself) | Low |
| fabro.studio | Web developer personal portfolio | Low |
### Risk Summary
| Factor | Rating |
|--------|--------|
| **Favro name collision** | **HIGH — potential trademark opposition** |
| FABR developer tools proximity | Moderate |
| No .dev domain | Moderate |
| No GitHub org | Moderate |
| npm squatted | Low (reclaimable) |
| crates.io | Clear |
| Non-tech brand congestion | Low (manufacturing/fashion) |
---
## Facto
### Critical Conflict: facto.dev
The domain is registered and live, showing only the word "Facto" with Plausible Analytics tracking. No product, no company, no description. The owner is technically savvy (Plausible is popular among developers). Their intent is unknown — could be building a product, holding for sale, or abandoned after initial registration.
**Why this matters:** facto.dev is the single most natural domain for a developer tool called "Facto," and it is taken by someone with apparent developer intent.
### Critical Conflict: SEO / "de facto" Noise
The Latin phrase "de facto" is one of the most common phrases in English, especially in technology writing. Searching "facto" returns:
- Merriam-Webster/Wikipedia definitions
- Thousands of articles using "de facto standard"
- Various "Facto"-branded companies
**Specific impacts:**
- "facto developer tool" returns no useful results — drowned by "de facto" articles
- "facto CLI" / "facto code review" would take significant SEO investment to rank
- AI search summaries interpret "facto" queries as being about the Latin phrase
- Every tech article mentioning "de facto standard" competes for attention
This is a permanent, structural disadvantage. Tools like "Fabro" and "Linear" overcame common-word overlap, but none had to compete with a phrase as ubiquitous as "de facto" in tech writing.
### Critical Conflict: crates.io
The `facto` crate **is taken** — it's a Rust library for integer factorization and primality checking (v0.3.1, by `corrodedHash`, MIT/Apache-2.0). This means the Rust crate cannot be named `facto`.
### Namespace Availability
| Resource | Status |
|----------|--------|
| facto.com | IN USE ("not for sale", parody page, expires 2030) |
| facto.dev | IN USE (landing page with analytics, unknown owner) |
| facto.sh | **OWNED** |
| facto.io | IN USE (French remote expert assistance platform) |
| facto.ai | PARKED (Namecheap, no DNS) |
| facto.app | IN USE (French sustainable buildings portal) |
| facto.tools | **OWNED** |
| facto.co | FOR SALE (Squadhelp/Atom) |
| facto.org | PARKED (domain parking page) |
| facto.net | PARKED (Dynadot, no DNS) |
| npm `facto` | POSSIBLY AVAILABLE (returns 403, needs verification) |
| crates.io `facto` | **TAKEN** (integer factorization library) |
| github.com/facto | TAKEN (individual user, inactive) |
### GitHub Conflict: nymanjens/facto
"Facto" is also the name of an actively maintained open-source project on GitHub — a Family Accounting Tool built in Scala. **341 stars**, 2,913 commits, 54 releases, last release February 2026. This would compete in GitHub search results.
### Other Conflicts
| Entity | What | Risk |
|--------|------|------|
| PyTorch/Meta FACTO | ML operator correctness testing framework (16 stars, Meta-backed) | Low-Medium |
| Facto Technology (India) | Background verification platform, 1000+ customers | Medium |
| Facto Pty Ltd (Australia) | IT professional services consultancy | Medium |
| factoHR (India) | AI-powered HR/payroll platform, 3500+ companies, 2.6M employees | Medium |
| De Facto Software (UK) | ERP provider, founded 1989 | Low |
| Defacto (getdefacto.com) | French B2B lending platform, 200M EUR+ raised, Citi-backed | Low |
| FACTO (Chile, acquired by Koywe) | SaaS ERP for SMBs, now absorbed | Low |
| FACTO Network | Lifestyle super-app (US) | Low |
| myfactoapp.com | Manufacturing management platform | Low |
| Facto Technologies (India) | IT solutions at factoit.com | Low |
### Risk Summary
| Factor | Rating |
|--------|--------|
| **facto.dev taken** | **HIGH** |
| **SEO / "de facto" noise** | **HIGH** |
| **crates.io taken** | **HIGH** |
| GitHub org unavailable | High |
| nymanjens/facto (341-star project) | Medium |
| Facto Technology (India) | Medium |
| factoHR brand proximity | Medium |
| PyTorch/Meta FACTO | Low-Medium |
| Non-tech brand congestion | Low |
---
## Head-to-Head Comparison
| | Fabro | Facto |
|---|---|---|
| **Biggest risk** | Favro (1-letter, same market, VC-backed) | SEO noise from "de facto" |
| **Trademark risk** | High (Favro likely to oppose) | Low-Medium (no dominant mark) |
| **Primary domain** | fabro.sh (no .dev) | facto.sh or facto.tools (no .dev) |
| **crates.io** | Available | **Taken** |
| **npm** | Squatted (reclaimable) | Possibly available |
| **GitHub org** | Taken (individual) | Taken (individual) |
| **GitHub project conflict** | None | nymanjens/facto (341 stars) |
| **SEO challenge** | Low (unique word) | **High ("de facto" is everywhere)** |
| **Tech company congestion** | Low (FABR is closest) | **High (10+ entities use "Facto")** |
| **Marketing upside** | "Built by craftsmen" | **"The de facto standard"** |
| **Legal exposure** | **Higher (Favro opposition likely)** | Lower (no dominant mark holder) |
---
## Assessment
Both names carry meaningful risk, but the risks are different in character:
**Fabro's risk is concentrated:** The Favro conflict is the single dominant issue. If Favro did not exist, Fabro would be a strong choice. But Favro does exist, it targets the same developer audience, and the one-letter distance creates real likelihood-of-confusion exposure under trademark law. This is a binary risk — either Favro challenges the name or they don't.
**Facto's risk is distributed:** No single entity is likely to challenge the name legally, but the cumulative weight of issues is heavy — facto.dev taken, crates.io taken, GitHub org taken, an active 341-star GitHub project with the same name, 10+ companies using "Facto" worldwide, and permanent SEO headwinds from "de facto." These are operational frictions that would persist indefinitely.
### Key questions for the decision:
1. **How important is the .dev domain?** Neither name has it. fabro.sh and facto.sh are the current primary options.
2. **How important is the Rust crate name?** Facto cannot use `facto` on crates.io. Fabro can use `fabro`.
3. **How much does SEO matter at launch?** Facto will be harder to find via search. Fabro will be easier to differentiate in search results.
4. **What is your risk tolerance for trademark disputes?** Fabro has a concentrated legal risk (Favro). Facto has diffuse operational risk.
5. **Is the "de facto standard" marketing angle worth the tradeoffs?** It's a powerful hook, but it comes with a high cost in discoverability.

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docs/naming/final-report.md
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# Name Finalist Report
_Prepared 2026-03-06_
Four finalist names for the project currently codenamed "Fabro."
---
## Domain Portfolio (owned)
| TLD | Fabro | Facto | Sigla | Veriko |
|-----|-------|-------|-------|--------|
| **.sh** | fabro.sh | facto.sh | sigla.sh | veriko.sh |
| **.dev** | -- | -- | sigla.dev | veriko.dev |
| **.tools** | -- | facto.tools | -- | -- |
---
## Domain Landscape (all TLDs)
### Fabro
| TLD | Status | Notes |
|-----|--------|-------|
| .com | PARKED | "Coming Soon", GoDaddy, registered since 2002 |
| .dev | IN USE | Personal resume site (backend engineer) |
| .sh | **OWNED** | |
| .io | FOR SALE | Afternic lander |
| .ai | PARKED | Namecheap, 403 Forbidden |
| .app | UNREGISTERED | |
| .tools | UNREGISTERED | |
| .co | PARKED | 403, registered Dec 2024 |
| .org | IN USE | Minimal placeholder "Fabro", since 2011 |
| .net | FOR SALE | BuyDomains lander |
### Facto
| TLD | Status | Notes |
|-----|--------|-------|
| .com | IN USE | Parked joke page, "not for sale", expires 2030 |
| .dev | IN USE | Active product landing page (Vercel) |
| .sh | **OWNED** | |
| .io | IN USE | French remote expert assistance platform |
| .ai | PARKED | No DNS, Namecheap |
| .app | IN USE | French sustainable buildings portal |
| .tools | **OWNED** | |
| .co | FOR SALE | Squadhelp/Atom sale page |
| .org | PARKED | Domain parking page |
| .net | PARKED | No DNS, Dynadot |
### Sigla
| TLD | Status | Notes |
|-----|--------|-------|
| .com | IN USE | Italian web/tech company, since 1996 |
| .dev | **OWNED** | |
| .sh | **OWNED** | |
| .io | IN USE | AI product studio for startups |
| .ai | PARKED | Namecheap, 403 Forbidden |
| .app | PARKED | Google Domains NS, no site |
| .tools | UNREGISTERED | |
| .co | UNREGISTERED | |
| .org | IN USE | Italian Glaucoma Society |
| .net | PARKED | 403, Korean owner |
### Veriko
| TLD | Status | Notes |
|-----|--------|-------|
| .com | FOR SALE | Afternic lander, expires ~Mar 8 2026 |
| .dev | **OWNED** | |
| .sh | **OWNED** | |
| .io | REGISTERED | Via Cloudflare 3 days ago, no site (unknown owner) |
| .ai | IN USE | Beauty brand ("Beauty Without the Noise") |
| .app | UNREGISTERED | |
| .tools | UNREGISTERED | |
| .co | PARKED | GoDaddy "Launching Soon" placeholder |
| .org | UNREGISTERED | |
| .net | UNREGISTERED | |
---
## Conflict Summary
### 1. Fabro
**Origin:** Latin _faber_ (craftsman, maker) | 5 chars | FAB-roh
| Category | Finding | Severity |
|----------|---------|----------|
| Similar name | **Favro** (favro.com) — dev team PM platform. One letter off. | High |
| GitHub | Username `fabro` taken (academic researcher) | Low |
| iOS App | FaBro Browser — cloud file manager | Low |
| USPTO | "MR. FABRO" trademark (consulting); Fabro International LLC | Low |
| Other | FABRO-TECH (denim design software); FabroLabs (India) | Low |
**Risk: MODERATE-HIGH** — Favro proximity is persistent branding hazard in dev market.
**Domain gap: No .dev, no .com.** Would need fabro.sh as primary.
### 2. Facto
**Origin:** Latin _factum_ (deed, done); as in "de facto" | 5 chars | FAK-toh
| Category | Finding | Severity |
|----------|---------|----------|
| Domain .dev | Taken — active product landing page | High |
| GitHub | PyTorch/Meta FACTO — ML operator testing framework | Medium |
| Company | De Facto Software — UK ERP, est. 1989 | Low |
| Company | Facto Technology — background verification (India, 1000+ customers) | Medium |
| App Store | FACTO lifestyle app (iOS); learning app (Google Play) | Low |
**Risk: MODERATE** — Great marketing angle but .dev/.io/.com all taken.
**Domain gap: No .dev, no .com, no .io.** Would need facto.sh or facto.tools as primary.
### 3. Sigla
**Origin:** From _sigil_ (a seal or mark of authenticity) | 5 chars | SIG-lah
| Category | Finding | Severity |
|----------|---------|----------|
| Domain .io | Sigla LLC — AI venture builder (St. Louis, est. 2016) | Medium |
| GitHub | Italian gov accounting system (AGPL); Python code generator | Low |
| Company | SIGLA ERP — Italian accounting software | Low |
| Company | Gruppo SIGLA — Italian software dev company | Low |
| App Store | SIGLA Crew — airline crew scheduling | Low |
**Risk: LOW-MODERATE** — Conflicts are Italian-market or unrelated. No same-market dev tool.
**Domain strength: sigla.dev + sigla.sh owned.** Strong primary domain.
### 4. Veriko
**Origin:** Blend of _verify_ + _-ko_ | 6 chars | VEHR-ih-koh
| Category | Finding | Severity |
|----------|---------|----------|
| Domain .com | Turkish BI software company (veriko.com.tr) | Medium |
| Company | VeriKo (veriko.co.uk) — UK dev recruiter (.NET/C#) | Medium |
| Company | Veriko Travel — Georgian travel agency | Low |
| Cultural | "Veriko" is a Georgian first name | Low |
**Risk: LOW** — Fewest and weakest conflicts. Invented word = more defensible trademark.
**Domain strength: veriko.dev + veriko.sh owned.** Plus 5 TLDs still unregistered.
---
## Comparison Matrix
| | Fabro | Facto | Sigla | Veriko |
|---|---|---|---|---|
| **Length** | 5 | 5 | 5 | 6 |
| **Meaning** | Craftsman | Established/done | Seal of quality | Verify |
| **Owned domains** | .sh | .sh, .tools | .dev, .sh | .dev, .sh |
| **Has .dev?** | No | No | **Yes** | **Yes** |
| **npm clear?** | Yes | Yes | Yes | Yes |
| **crates.io clear?** | Yes | Yes | Yes | Yes |
| **Same-market conflict?** | Favro (1 letter off) | PyTorch FACTO | sigla.io (venture builder) | VeriKo UK (recruiter) |
| **Conflict severity** | Moderate-High | Moderate | Low-Moderate | Low |
| **Sound/feel** | Warm, crafted | Confident, decisive | Distinctive, elegant | Technical, clear |
| **Marketing angle** | "Built by craftsmen" | "The de facto standard" | "The seal of quality" | "Verified by design" |
---
## Recommendation
**Sigla** and **Veriko** are the strongest candidates — both have .dev domains secured and the cleanest conflict profiles.
- **Sigla** is the stronger _brand_ — 5 chars, distinctive, memorable, and "a seal of quality" is a compelling narrative for a verification tool. sigla.dev is the primary domain.
- **Veriko** is the _safest_ choice — fewest conflicts, most unregistered TLDs available for defensive registration, and inherently more defensible as a trademark (invented word). veriko.dev is the primary domain.
- **Facto** has the best marketing hook ("the de facto standard") but lacks a .dev domain. facto.sh or facto.tools would be the primary, which is unconventional.
- **Fabro** sounds great but the one-letter Favro proximity is a real hazard, and it also lacks a .dev domain.
---
## Next Steps
1. **Defensive registrations** — For the chosen name, register remaining available TLDs (.app, .tools, .co, .org, .net as applicable)
2. **veriko.com** — Expires ~Mar 8; consider backordering via DropCatch/NameJet if choosing Veriko
3. **USPTO trademark search** — Run a formal TESS search on the chosen name in Class 009/042
4. **Social handles** — Check GitHub org, Twitter/X, LinkedIn, Discord availability
5. **Legal review** — Brief trademark counsel on the chosen name before public launch