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skills/product-team/competitive-teardown/index.html

@@ -6668,18 +6668,18 @@
 <p>Follow these steps in sequence to produce a complete teardown:</p>
 <ol>
 <li><strong>Define competitors</strong> — List 2–4 competitors to analyze. Confirm which is the primary focus.</li>
-<li><strong>Collect data</strong> — Use <code>DATA_COLLECTION.md</code> to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social).<br />
+<li><strong>Collect data</strong> — Use <code>references/data-collection-guide.md</code> to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social).<br />
 <em>Validation checkpoint: Before proceeding, confirm you have pricing data, at least 20 reviews, and job posting counts for each competitor.</em></li>
 <li><strong>Score using rubric</strong> — Apply the 12-dimension rubric below to produce a numeric scorecard for each competitor and your own product.<br />
 <em>Validation checkpoint: Every dimension should have a score and at least one supporting evidence note.</em></li>
-<li><strong>Generate outputs</strong> — Populate the templates in <code>TEMPLATES.md</code> (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit).</li>
+<li><strong>Generate outputs</strong> — Populate the templates in <code>references/analysis-templates.md</code> (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit).</li>
 <li><strong>Build action plan</strong> — Translate findings into the Action Items template (quick wins / medium-term / strategic).</li>
 <li><strong>Package for stakeholders</strong> — Assemble the Stakeholder Presentation using outputs from steps 3–5.</li>
 </ol>
 <hr />
 <h2 id="data-collection-guide">Data Collection Guide<a class="headerlink" href="#data-collection-guide" title="Link to this section">&para;</a></h2>
 <blockquote>
-<p>Full executable scripts for each source are in <code>DATA_COLLECTION.md</code>. Summaries of what to capture are below.</p>
+<p>Full executable scripts for each source are in <code>references/data-collection-guide.md</code>. Summaries of what to capture are below.</p>
 </blockquote>
 <h3 id="1-website-analysis">1. Website Analysis<a class="headerlink" href="#1-website-analysis" title="Link to this section">&para;</a></h3>
 <p>Key things to capture:
@@ -6715,7 +6715,7 @@ Parse <code>entry[].content.label</code> for review text and <code>entry[].im:ra
 - Blog publishing cadence and topics
 - Which pages rank (product pages vs. blog vs. docs)</p>
 <h3 id="5-social-media-sentiment">5. Social Media Sentiment<a class="headerlink" href="#5-social-media-sentiment" title="Link to this section">&para;</a></h3>
-<p>Capture recent mentions via Twitter/X API v2, Reddit, or LinkedIn. Look for recurring praise, complaints, and feature requests. See <code>DATA_COLLECTION.md</code> for API query examples.</p>
+<p>Capture recent mentions via Twitter/X API v2, Reddit, or LinkedIn. Look for recurring praise, complaints, and feature requests. See <code>references/data-collection-guide.md</code> for API query examples.</p>
 <hr />
 <h2 id="scoring-rubric-12-dimensions-1-5">Scoring Rubric (12 Dimensions, 1-5)<a class="headerlink" href="#scoring-rubric-12-dimensions-1-5" title="Link to this section">&para;</a></h2>
 <table>
@@ -6836,7 +6836,7 @@ Parse <code>entry[].content.label</code> for review text and <code>entry[].im:ra
 <hr />
 <h2 id="templates">Templates<a class="headerlink" href="#templates" title="Link to this section">&para;</a></h2>
 <blockquote>
-<p>Full template markdown is in <code>TEMPLATES.md</code>. Abbreviated reference below.</p>
+<p>Full template markdown is in <code>references/analysis-templates.md</code>. Abbreviated reference below.</p>
 </blockquote>
 <h3 id="feature-comparison-matrix">Feature Comparison Matrix<a class="headerlink" href="#feature-comparison-matrix" title="Link to this section">&para;</a></h3>
 <p>Rows: core features, pricing tiers, platform capabilities (web, iOS, Android, API).<br />
@@ -6849,7 +6849,7 @@ Summarize: price leader, value leader, premium positioning, your position, and 2
 <h3 id="swot-analysis">SWOT Analysis<a class="headerlink" href="#swot-analysis" title="Link to this section">&para;</a></h3>
 <p>For each competitor: 3–5 bullets per quadrant (Strengths, Weaknesses, Opportunities for us, Threats to us). Anchor every bullet to a data signal (review quote, job posting count, pricing page, etc.).</p>
 <h3 id="positioning-map">Positioning Map<a class="headerlink" href="#positioning-map" title="Link to this section">&para;</a></h3>
-<p>2x2 axes (e.g., Simple ↔ Complex / Low Value ↔ High Value). Place each competitor and your product. Bubble size = market share or funding. See <code>TEMPLATES.md</code> for ASCII and editable versions.</p>
+<p>2x2 axes (e.g., Simple ↔ Complex / Low Value ↔ High Value). Place each competitor and your product. Bubble size = market share or funding. See <code>references/analysis-templates.md</code> for ASCII and editable versions.</p>
 <h3 id="ux-audit-checklist">UX Audit Checklist<a class="headerlink" href="#ux-audit-checklist" title="Link to this section">&para;</a></h3>
 <p>Onboarding: TTFV (minutes), steps to activation, CC-required, onboarding wizard quality.<br />
 Key workflows: steps, friction points, comparative score (yours vs. theirs).<br />