{
  "campaign_metrics": {
    "platform": "instagram",
    "total_posts": 3,
    "total_engagements": 1521,
    "total_reach": 18200,
    "total_impressions": 27700,
    "total_clicks": 430,
    "avg_engagement_rate": 8.36,
    "ctr": 1.55
  },
  "roi_metrics": {
    "total_spend": 500.0,
    "cost_per_engagement": 0.33,
    "cost_per_click": 1.16,
    "estimated_value": 3802.5,
    "roi_percentage": 660.5
  },
  "top_posts": [
    {
      "post_id": "post_002",
      "content_type": "video",
      "engagement_rate": 8.18,
      "likes": 587,
      "reach": 8900
    },
    {
      "post_id": "post_001",
      "content_type": "image",
      "engagement_rate": 8.27,
      "likes": 342,
      "reach": 5200
    },
    {
      "post_id": "post_003",
      "content_type": "carousel",
      "engagement_rate": 8.85,
      "likes": 298,
      "reach": 4100
    }
  ],
  "insights": {
    "overall_health": "excellent",
    "benchmark_comparison": {
      "engagement_status": "excellent",
      "engagement_benchmark": "1.22%",
      "engagement_actual": "8.36%",
      "ctr_status": "excellent",
      "ctr_benchmark": "0.22%",
      "ctr_actual": "1.55%"
    },
    "recommendations": [
      "Excellent ROI (660.5%)! Consider: (1) Scaling this campaign with increased budget, (2) Replicating successful elements to other campaigns, (3) Testing similar audiences"
    ],
    "key_strengths": [
      "Strong audience engagement",
      "Excellent return on investment",
      "High click-through rate"
    ]
  }
}
