# Competitive Data Collection Guide

## Overview

This guide outlines systematic approaches for gathering competitive intelligence from publicly available sources. All methods described here are ethical and rely on information that competitors have made publicly accessible.

## Public Data Sources

### Review Platforms
- **G2**: Enterprise software reviews, feature comparisons, satisfaction scores
- **Capterra**: SMB-focused reviews, pricing transparency, deployment details
- **TrustRadius**: In-depth reviews with verified users, TrustMaps
- **Product Hunt**: Launch positioning, early adopter sentiment, feature highlights
- **App Store / Google Play**: Mobile app ratings, review themes, update frequency

### Company Publications
- **Pricing Pages**: Tier structure, feature gating, enterprise vs self-serve
- **Changelogs / Release Notes**: Development velocity, feature priorities, tech direction
- **Blog Posts**: Strategic messaging, thought leadership topics, market positioning
- **Case Studies**: Target customer profiles, value propositions, success metrics
- **Help Documentation**: Feature depth, API capabilities, integration ecosystem

### Talent & Organization Signals
- **Job Postings**: Technology stack, team growth areas, strategic initiatives
- **LinkedIn**: Team size, org structure, key hires, department ratios
- **Glassdoor**: Company culture, internal challenges, growth trajectory

### Financial & Legal
- **Patent Filings**: Innovation direction, defensive IP, technology differentiation
- **SEC Filings (public companies)**: Revenue, growth rate, customer count, churn
- **Crunchbase / PitchBook**: Funding rounds, investors, valuation trends

### Technical Intelligence
- **BuiltWith / Wappalyzer**: Technology stack detection
- **GitHub**: Open-source contributions, SDK quality, developer engagement
- **API Documentation**: Integration capabilities, rate limits, data models
- **Status Pages**: Uptime history, incident frequency, infrastructure maturity

## Data Points to Collect Per Competitor

### Product
- Core features and capabilities (feature-by-feature matrix)
- Unique differentiators and proprietary technology
- Platform support (web, mobile, desktop, API)
- Integration ecosystem (number and quality of integrations)
- Performance benchmarks (if available from reviews)

### Business
- Pricing tiers and per-seat/usage costs
- Target customer segments (SMB, mid-market, enterprise)
- Estimated customer count and notable logos
- Geographic focus and localization
- Go-to-market model (PLG, sales-led, hybrid)

### Team & Technology
- Estimated team size and engineering ratio
- Technology stack and infrastructure choices
- Development velocity (release frequency)
- Open-source involvement and developer relations

### Market Position
- Market share estimates
- Brand perception and NPS (from reviews)
- Analyst coverage (Gartner, Forrester positioning)
- Partnership and channel strategy

## Ethical Guidelines

1. **Use only public information** - Never access private systems, NDA-protected content, or internal documents
2. **No deception** - Do not misrepresent yourself to obtain information (e.g., fake sales inquiries)
3. **Respect terms of service** - Follow scraping policies and API usage terms
4. **Attribute sources** - Document where each data point came from for verification
5. **No employee poaching for intelligence** - Hiring decisions should be talent-driven, not intelligence-driven
6. **Legal compliance** - Ensure data collection complies with local regulations

## Update Cadence Recommendations

| Data Type | Frequency | Trigger Events |
|-----------|-----------|---------------|
| Pricing | Monthly | Competitor pricing page changes |
| Features | Bi-weekly | Changelog updates, product launches |
| Reviews | Monthly | Batch review analysis |
| Job Postings | Monthly | Hiring surge detection |
| Financials | Quarterly | Earnings reports, funding rounds |
| Tech Stack | Quarterly | Major platform changes |
| Full Teardown | Quarterly | Strategic planning cycles |

## Collection Workflow

1. **Set up monitoring** - Google Alerts, competitor RSS feeds, social listening
2. **Schedule regular sweeps** - Calendar recurring data collection tasks
3. **Centralize data** - Use a shared competitive intelligence database or spreadsheet
4. **Validate findings** - Cross-reference multiple sources for accuracy
5. **Tag and categorize** - Apply consistent taxonomy for easy retrieval
6. **Share insights** - Distribute relevant findings to product, sales, and marketing teams
7. **Archive versions** - Maintain historical snapshots for trend analysis

## Tools for Automation

- **Google Alerts**: Free monitoring for competitor mentions
- **Visualping**: Website change detection (pricing pages, feature pages)
- **Feedly**: RSS aggregation for competitor blogs and news
- **SimilarWeb**: Traffic estimates and audience overlap
- **SEMrush / Ahrefs**: SEO positioning and content strategy analysis
