# Webinar Plan — [Webinar Title]

> Fill the bracketed placeholders. Delete guidance notes in _italics_ once filled.

## 1. The Promise
- **Topic:** [topic]
- **One-line promise (attendee outcome):** [After this, attendees will be able to ___]
- **Format:** [educational / demo / customer story / panel / fireside / summit]
- **Date & time:** [date, time, timezone]
- **Length:** [minutes]
- **Live / on-demand / both:** [choice]
- **Platform:** [Zoom Webinars / Livestorm / Demio / Goldcast / other]

## 2. Audience & Goal
- **Primary audience:** [role, segment, awareness stage]
- **Business goal:** [lead gen / pipeline acceleration / adoption / retention / brand]
- **Post-webinar conversion action:** [book demo / start trial / upgrade / book call]

## 3. Funnel Targets (work backward from the goal)
| Stage | Target | Assumed rate | Source |
|-------|--------|--------------|--------|
| Conversions (goal) | [N] | — | 🟢/🟡 |
| Engaged attendees | [N] | [attendee→convert %] | 🟢/🟡 |
| Live registrations | [N] | [register→attend %] | 🟢/🟡 |
| Landing-page visits | [N] | [page CVR %] | 🟢/🟡 |
- **Reachable audience / channels:** [list size + channels] — _does the math fit? If not, fix goal/format/budget._

## 4. Promotion Plan
| When | Action | Channel | Owner | Status |
|------|--------|---------|-------|--------|
| Day -[X] | [announce / spotlight / last call] | [channel] | [owner] | [ ] |
- **Paid budget:** [amount or none]
- **Partners / co-promo:** [who]

## 5. Show-Up Sequence
| Timing | Email | Key message | Owner |
|--------|-------|-------------|-------|
| On register | Confirmation + calendar add | [ ] | [owner] |
| Day -1 | "Tomorrow" | [ ] | [owner] |
| -1 hour | "Starting soon" | [ ] | [owner] |
| Live | "We're live" | [ ] | [owner] |
- **Live-only incentive:** [Q&A / bonus / build-along / giveaway]

## 6. Live Structure
- **Hook (0-3 min):** [ ]
- **Core content points:** [1] / [2] / [3]
- **Interactions (every 5-10 min):** [polls / chat / Q&A / live example]
- **Live-to-close transition (when + how):** [ ]
- **Offer / CTA:** [one offer, time-bound]

## 7. Follow-Up Plan
| Segment | Timing | Message | CTA | Owner |
|---------|--------|---------|-----|-------|
| Attended + engaged | +0 / +2 | [ ] | [ ] | [owner] |
| Attended, no action | +0 / +4 | [ ] | [ ] | [owner] |
| No-show | +0 | [ ] | [ ] | [owner] |
| On-demand viewer | on watch | [ ] | [ ] | [owner] |
- **Recording sent within 24h:** [ ]

## 8. Measurement
- **Primary metric:** [the one number that defines success — tied to the business goal]
- **Secondary metrics:** [registrations, show-up %, watch time, CTA clicks]
- **How conversions are attributed back to revenue:** [ ]
