# Product Research Plan — Template

> Fill this before running the tools. Method must match the goal. An insight requires
> recurrence across independent participants — a single quote is an anecdote.

## 1. Study identification
- Study name:
- Product / feature:
- Stage: [concept | prototype | beta | live]
- Profile: [b2b-saas | consumer-app | enterprise | marketplace | hardware | platform]

## 2. Goal & questions
- Goal: [discovery (generative) | evaluative | validation]
- Research questions (3-5, answerable, not leading):
- The product decision this informs:

## 3. Method (from `study_designer.py`)
- Recommended method:
- Why it matches the goal:
- (If live A/B → route to product-team/experiment-designer.)

## 4. Participants
- Target segment(s) + screener (screen for the job, not a job title):
- Per-segment recruiting if reporting per segment? [yes/no]
- Exclusions (internal, biased, repeat):

## 5. Sample & saturation (from `saturation_planner.py`)
- Method: [usability | thematic | evaluative-coverage]
- n per segment + total:
- Confidence label + limits:

## 6. Study guide skeleton
1.
2.
3.
4.
5.

## 7. Analysis & synthesis
- Coding / tagging scheme (atomic taxonomy):
- Insight threshold (min distinct participants): ___ (default 3)
- Synthesis tool: `insight_synthesizer.py`

## 8. Repository
- Where insights are filed + tagging taxonomy:
- Evidence linked to each insight? [yes — required]
- Confidence field per insight? [yes — required]

## 9. Confidence statement
- What this study can and cannot support:
