# Dashboard Templates

## 1. Executive Dashboard Template

Purpose: quick company-level product signal for leadership.

Sections:
1. North Star trend (current, target, trailing 12 periods)
2. Growth summary (new users/accounts, activation)
3. Retention summary (short-term + medium-term cohorts)
4. Revenue-linked product indicators
5. Risks and actions

Suggested KPI block:

| KPI | Current | Target | Delta | Owner | Action |
|---|---:|---:|---:|---|---|
| North Star |  |  |  |  |  |
| Activation Rate |  |  |  |  |  |
| W8 Retention |  |  |  |  |  |
| Paid Conversion |  |  |  |  |  |

## 2. Product Health Dashboard Template

Purpose: monitor full user journey and detect bottlenecks.

Sections:
1. Acquisition funnel by channel/segment
2. Activation funnel with drop-off points
3. Cohort retention matrix + curve chart
4. Feature adoption distribution
5. Reliability metrics tied to user outcomes

Recommended views:
- Weekly cohort retention heatmap
- Funnel stage conversion waterfall
- Segment comparison (SMB vs enterprise)
- New vs returning user behavior split

## 3. Feature Adoption Dashboard Template

Purpose: evaluate feature launch quality and ongoing usage.

Sections:
1. Exposure and eligibility count
2. First-use adoption rate
3. Repeat usage rate (2nd, 3rd, nth use)
4. Time-to-adoption from signup/activation
5. Impact on primary outcomes (retention, conversion)

Adoption KPI examples:

| Metric | Definition |
|---|---|
| First-use adoption | Users who used feature at least once / eligible users |
| Repeat adoption | Users with 2+ uses / users with first use |
| Sustained adoption | Users with usage in 3 of last 4 weeks |
| Time to adoption | Median days from eligibility to first use |

## Dashboard Design Rules

- Keep each dashboard to one decision horizon (weekly ops vs quarterly strategy).
- Always annotate major product releases on charts.
- Add threshold bands for risk detection.
- Show metric definitions next to charts.
- Include a short "what changed" narrative block.
