# GTM Efficiency Dashboard - [Quarter/Period]

## Dashboard Details
- **Prepared By:** [Name]
- **Report Date:** [YYYY-MM-DD]
- **Period:** [Quarter or Date Range]
- **Company Stage:** [Seed / Series A / Series B / Series C+ / Growth]

---

## Metrics At A Glance

| Metric | Value | Rating | Target | Trend | vs. Last Period |
|--------|-------|--------|--------|-------|-----------------|
| Magic Number | _ | | >0.75 | | |
| LTV:CAC | _:1 | | >3:1 | | |
| CAC Payback | _ mo | | <18 mo | | |
| Burn Multiple | _x | | <2x | | |
| Rule of 40 | _% | | >40% | | |
| NDR | _% | | >110% | | |

**Rating Legend:** Green = Healthy | Yellow = Monitor | Red = Action Required

**Overall GTM Health:** [Strong / Healthy / Needs Attention / Critical]

---

## Detailed Metric Analysis

### Magic Number

| Component | Value |
|-----------|-------|
| Net New ARR | $_ |
| Prior Period S&M Spend | $_ |
| **Magic Number** | **_** |

- **Rating:** [Green / Yellow / Red]
- **Percentile:** [Top 10% / Top 25% / Median / Below Median]
- **Trend:** [Improving / Stable / Declining]
- **Interpretation:** [What does this metric tell us about GTM spend efficiency?]

### LTV:CAC Ratio

| Component | Value |
|-----------|-------|
| ARPA (Monthly) | $_ |
| ARPA (Annual) | $_ |
| Gross Margin | _% |
| Annual Churn Rate | _% |
| **Customer LTV** | **$_** |
| Customer Acquisition Cost | $_ |
| **LTV:CAC Ratio** | **_:1** |

- **Rating:** [Green / Yellow / Red]
- **Percentile:** [Top 10% / Top 25% / Median / Below Median]
- **Trend:** [Improving / Stable / Declining]
- **Interpretation:** [Are unit economics sustainable?]

### CAC Payback Period

| Component | Value |
|-----------|-------|
| CAC | $_ |
| Monthly Gross Margin Contribution | $_ |
| **CAC Payback** | **_ months** |

- **Rating:** [Green / Yellow / Red]
- **Percentile:** [Top 10% / Top 25% / Median / Below Median]
- **Trend:** [Improving / Stable / Declining]
- **Interpretation:** [How quickly are we recovering acquisition costs?]

### Burn Multiple

| Component | Value |
|-----------|-------|
| Net Burn | $_ |
| Net New ARR | $_ |
| **Burn Multiple** | **_x** |

- **Rating:** [Green / Yellow / Red]
- **Percentile:** [Top 10% / Top 25% / Median / Below Median]
- **Trend:** [Improving / Stable / Declining]
- **Interpretation:** [Is growth capital-efficient?]

### Rule of 40

| Component | Value |
|-----------|-------|
| Revenue Growth Rate | _% |
| FCF Margin | _% |
| **Rule of 40 Score** | **_%** |

- **Rating:** [Green / Yellow / Red]
- **Percentile:** [Top 10% / Top 25% / Median / Below Median]
- **Trend:** [Improving / Stable / Declining]
- **Interpretation:** [Is the growth-profitability balance healthy?]

### Net Dollar Retention

| Component | Value |
|-----------|-------|
| Beginning ARR | $_ |
| Expansion ARR | +$_ |
| Contraction ARR | -$_ |
| Churned ARR | -$_ |
| Ending ARR | $_ |
| **NDR** | **_%** |

- **Rating:** [Green / Yellow / Red]
- **Percentile:** [Top 10% / Top 25% / Median / Below Median]
- **Trend:** [Improving / Stable / Declining]
- **Interpretation:** [Are we growing revenue from the existing customer base?]

---

## Quarterly Trend

| Metric | Q-3 | Q-2 | Q-1 | Current | Direction |
|--------|-----|-----|-----|---------|-----------|
| Magic Number | _ | _ | _ | _ | |
| LTV:CAC | _:1 | _:1 | _:1 | _:1 | |
| CAC Payback | _ mo | _ mo | _ mo | _ mo | |
| Burn Multiple | _x | _x | _x | _x | |
| Rule of 40 | _% | _% | _% | _% | |
| NDR | _% | _% | _% | _% | |

---

## Benchmark Comparison

| Metric | Our Value | Stage Median | Top Quartile | Gap to Top Quartile |
|--------|-----------|-------------|--------------|---------------------|
| Magic Number | _ | _ | _ | _ |
| LTV:CAC | _:1 | _:1 | _:1 | _ |
| CAC Payback | _ mo | _ mo | _ mo | _ mo |
| Burn Multiple | _x | _x | _x | _ |
| Rule of 40 | _% | _% | _% | _% |
| NDR | _% | _% | _% | _% |

---

## Revenue Composition

### ARR Bridge

```
Beginning ARR:      $____________
+ New Logo ARR:     $____________
+ Expansion ARR:    $____________
- Contraction ARR:  $____________
- Churned ARR:      $____________
= Ending ARR:       $____________

Net New ARR:        $____________
Growth Rate:        ____________%
```

### Cost Structure

```
S&M Spend:          $____________  (___% of revenue)
R&D Spend:          $____________  (___% of revenue)
G&A Spend:          $____________  (___% of revenue)
Total OpEx:         $____________
Net Burn:           $____________
Gross Margin:       ____________%
```

---

## Strategic Recommendations

### Top 3 Priorities

1. **[Priority]**
   - Current state: [Where we are]
   - Target: [Where we need to be]
   - Action plan: [How to get there]
   - Expected impact: [Metric improvement]
   - Timeline: [When]

2. **[Priority]**
   - Current state:
   - Target:
   - Action plan:
   - Expected impact:
   - Timeline:

3. **[Priority]**
   - Current state:
   - Target:
   - Action plan:
   - Expected impact:
   - Timeline:

### Investment Recommendations

| Area | Current Spend | Recommended | Rationale |
|------|--------------|-------------|-----------|
| | $_ | $_ | |
| | $_ | $_ | |
| | $_ | $_ | |

---

## Next Steps

| # | Action | Owner | Due Date | Success Metric |
|---|--------|-------|----------|---------------|
| 1 | | | | |
| 2 | | | | |
| 3 | | | | |
| 4 | | | | |
| 5 | | | | |
