# Forcing-Question Worksheet — Is This Worth Building?

Fill one answer at a time, in order. Do not skip ahead. If you can't answer a question concretely,
that gap *is* the finding. Each question carries the recommended answer it's testing against.

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**1. What is the market, specifically — and is it pulling product out of you, or are you pushing
product at it?**

> Recommended: a market with real customers who have real budget *today*. If you can only describe
> the product, you have no market yet.

Your answer:
`________________________________________________`

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**2. Why now? What changed in the world to make this possible today and not three years ago?**

> Recommended: a specific external shift — cost curve, regulation, behavior, new platform. "No
> reason" means you're early, which is indistinguishable from wrong.

Your answer:
`________________________________________________`

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**3. Are you before or after product/market fit — and what's the single signal that proves it?**

> Recommended: one unmistakable felt signal ("we can't keep up with demand"). If the signal is
> subtle, you're before PMF.

Your answer:
`________________________________________________`

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**4. If this is before PMF, what are you willing to change to get there — product, segment, or team?**

> Recommended: all three are on the table. "I won't change X" is where most startups die.

Your answer:
`________________________________________________`

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**5. Where is the software leverage — what compounds without linear cost?**

> Recommended: name the part where one unit of effort scales to many. If everything scales with
> headcount, it's a services business, not a software bet.

Your answer:
`________________________________________________`

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**6. What would have to be true for this to be a 100x outcome, and what's the cheapest experiment
that tests the riskiest of those assumptions this week?**

> Recommended: a concrete experiment runnable in days, not a research project.

Your answer:
`________________________________________________`

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## Verdict (issued after all six)

- [ ] `BUILD-POUR-FUEL` — market is pulling; feed demand
- [ ] `MARKET-FIRST-DERISK` — promising; prove pull with the cheapest experiment before scaling
- [ ] `KILL-OR-REPICK-MARKET` — market too thin; point the team at a real market

Confidence: `high / moderate / low / unknown`

Strongest counterargument to your own position (state it before you commit):
`________________________________________________`
