fix: add attribution tracking and correct blog event names

- Fix $pageview to include $referrer, $referring_domain, and UTM params
- Track previous URL for SPA navigation referrer attribution
- Rename events to blog_index_view and blog_post_view (per spec)
- Add publish_time_pt property to blog_post_view
- Add trackBlogSubstackClick function for use with MKT-72

apps/web-roo-code/src/components/providers/posthog-provider.tsx

@@ -3,26 +3,85 @@
 import { usePathname, useSearchParams } from "next/navigation"
 import posthog from "posthog-js"
 import { PostHogProvider as OriginalPostHogProvider } from "posthog-js/react"
-import { useEffect, Suspense } from "react"
+import { useEffect, useRef, Suspense } from "react"
 import { hasConsent } from "@/lib/analytics/consent-manager"
 
+/**
+ * Extract referring domain from a URL string
+ */
+function getReferringDomain(referrer: string): string {
+	if (!referrer) return ""
+	try {
+		const url = new URL(referrer)
+		return url.hostname
+	} catch {
+		return ""
+	}
+}
+
+/**
+ * Get UTM parameters from current URL search params
+ */
+function getUtmParams(searchParams: URLSearchParams | null): Record<string, string> {
+	const utmKeys = ["utm_source", "utm_medium", "utm_campaign", "utm_term", "utm_content"]
+	const utmParams: Record<string, string> = {}
+
+	if (searchParams) {
+		for (const key of utmKeys) {
+			const value = searchParams.get(key)
+			if (value) {
+				utmParams[key] = value
+			}
+		}
+	}
+
+	return utmParams
+}
+
 function PageViewTracker() {
 	const pathname = usePathname()
 	const searchParams = useSearchParams()
+	// Track previous URL for SPA navigation referrer
+	const previousUrl = useRef<string | null>(null)
+	// Store original document.referrer for first page load
+	const initialReferrer = useRef<string | null>(null)
 
-	// Track page views
+	// Capture initial referrer on mount
+	useEffect(() => {
+		if (typeof window !== "undefined" && initialReferrer.current === null) {
+			initialReferrer.current = document.referrer || ""
+		}
+	}, [])
+
+	// Track page views with proper attribution
 	useEffect(() => {
 		if (pathname && process.env.NEXT_PUBLIC_POSTHOG_KEY) {
 			let url = window.location.origin + pathname
 			if (searchParams && searchParams.toString()) {
 				url = url + `?${searchParams.toString()}`
 			}
+
+			// Determine the referrer:
+			// - For first pageview: use document.referrer (external referrer)
+			// - For SPA navigations: use previous URL within the site
+			const referrer = previousUrl.current || initialReferrer.current || ""
+			const referringDomain = getReferringDomain(referrer)
+
+			// Collect UTM parameters
+			const utmParams = getUtmParams(searchParams)
+
 			posthog.capture("$pageview", {
 				$current_url: url,
+				$referrer: referrer,
+				$referring_domain: referringDomain,
+				...utmParams,
 			})
+
+			// Update previous URL for next navigation
+			previousUrl.current = url
 		}
 		// eslint-disable-next-line react-hooks/exhaustive-deps
-	}, [pathname, searchParams.toString()])
+	}, [pathname, searchParams?.toString()])
 
 	return null
 }

apps/web-roo-code/src/lib/blog/analytics.ts

@@ -15,9 +15,8 @@ import type { BlogPost } from "./types"
 export function trackBlogIndexView(postCount: number): void {
 	if (typeof window === "undefined" || !posthog.__loaded) return
 
-	posthog.capture("blog_index_viewed", {
+	posthog.capture("blog_index_view", {
 		post_count: postCount,
-		page_type: "blog_index",
 	})
 }
 
@@ -28,12 +27,24 @@ export function trackBlogIndexView(postCount: number): void {
 export function trackBlogPostView(post: BlogPost): void {
 	if (typeof window === "undefined" || !posthog.__loaded) return
 
-	posthog.capture("blog_post_viewed", {
+	posthog.capture("blog_post_view", {
-		post_slug: post.slug,
+		slug: post.slug,
-		post_title: post.title,
+		title: post.title,
-		post_tags: post.tags,
+		tags: post.tags,
 		publish_date: post.publish_date,
-		page_type: "blog_post",
+		publish_time_pt: post.publish_time_pt,
+	})
+}
+
+/**
+ * Track Substack subscribe click
+ * Called when user clicks the Substack subscribe link
+ */
+export function trackBlogSubstackClick(source: "footer" | "blog_index" | "blog_post"): void {
+	if (typeof window === "undefined" || !posthog.__loaded) return
+
+	posthog.capture("blog_substack_click", {
+		source,
 	})
 }
 

apps/web-roo-code/src/lib/blog/index.ts

@@ -53,4 +53,5 @@ export {
 	trackBlogPostShare,
 	trackBlogPostCTAClick,
 	trackBlogPostTimeSpent,
+	trackBlogSubstackClick,
 } from "./analytics"